PINKO JEWELLERY was born out of sheer personal necessity to turn an everyday object into a piece of jewellery.
PINKO comes from Finnish words “pinni” and “koru”, meaning “hair grip” and “jewellery”. Finland hosts the World Design Capital 2012 – Helsinki. I happen to love Helsinki… and design.. and hair grips.
If you know where the fabric came from and you can choose organic or free-trade materials, and you are the laborer, you can have more control over your impact on the world and you can lighten your footprint. Lastly, I think we are in an era of personalization, when just buying mass-produced items everyone in the neighborhood has is finally losing its cache, and instead, when you make something for yourself to wear or to decorate your home, you can express your own personality through your creation rather than passively allowing a corporation to do it for you.